What’s up everyone! 👋 Welcome back to Stronger Social, the cheat code for social media professionals. One little reminder before we jump in, if you do find Stronger Social helpful, be sure to forward and share with a friend. It would be greatly appreciated 🙏.

We’ve got some exciting stuff on today’s agenda and I hope you’re ready. If you want to scale content output…for free. Then stop what you’re doing, lock in, and ignore your boss who just asked you to “go viral” for the 3rd time this week. Because this one is for you.

In today’s issue, we will go over the following:

Let’s dive in 💪

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As social media professionals, I think we can all agree on what “social media content” is. It’s your in-feed instagram post, your TikTok post, your Instagram stories, and your tweet (no I will not call it X 🤷). The list goes on and on and on. Pretty straightforward, right?

But what if I told you that your comments are a form of content?

Because it is.

And it’s one of the most underrated forms of content.

Every comment you put out into the world and every post you comment on is an extension of your brand and is a form of social content. This simple perspective change and understanding can completely change the way you view commenting. Because it’s bigger than just responding to a consumer. It’s a form of content.

Your “commenting” strategy - more specifically your outbound community management strategy is essential to grow on social and it has always been a priority for me.

Here are a few benefits of your comments & their impact as a form of content:

Here is a perfect example of a comment by the Vegas social team - huge shoutout Bryce Betts and the social team over there! I mean…look at that engagement. 100K likes on a comment is insane 😲.

Comments are content. Now let’s start posting. Here’s your playbook on executing comments as content and how to scale your content output by 10X.

If you do not understand your consumers, then you will struggle to create content and a social experience that will generate results. However, in this exercise I want you to really engage in social listening and understand your consumers on a deeper, more intimate level. I’m challenging you to have an answer to these questions about your consumers:

Then once you have all the answers to these questions, you should be able to answer one more question.

Remember that last question? Yeah. That’s going to be helpful here. I want you to create an extensive list of 10-20 social media accounts that you would expect your consumers to engage with and consume content from on a daily basis.

As an example, let’s just say you run social for Nike Basketball. Here are some of the accounts that would be on my list 👇

Now is the time to scale…like how I told you earlier. For every single in-feed post you make - I want you to go engage and drop a comment on 10 posts from the accounts that you listed in the previous step.

Just make sure you engage on their most recent post.

This is how you scale your content output…for free. All it takes is time and effort. However, your comments do need to be highly intentional.

Here are a few considerations when commenting on those posts 👇

Everything we do as social media professionals needs to be backed on insights and data. Here’s the opportunity to be data-driven. Ask yourself, what comments were the most effective and generated a lot of likes & comments? What accounts did you see the best engagement on? Were comments with questions the most effective in generating responses and engagements?

Be data driven. Be data inspired. Then take action.

It’s another week, let’s get after it! Here are a few things top of mind that I want to share before you go.

📲 Looking to scale content creation? 👀 I’ve been using Slate for a long time and highly recommend it to all social media professionals. It’s the complete content creation platform that’s specifically built for social media teams. Learn more and book a demo here!

🗣 Amplify the voices of social media professionals. Have you recently scrolled across a highly valuable and educational social media post on Linkedin that deserves more attention? You can submit it here for a chance to be featured in the next social pro shoutout. You can submit yourself to be honest…I wouldn’t even know.

😌Take care of your mental health. I wrote a LinkedIn post last week about the power of disconnecting for social pros, check it out here.

✍️ View the archive today. Catch up on previous issues here

Thanks for reading and hope you have a great week!

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