About Me

Hey, I’m Sam! I’m a social media director specialized in the health & fitness industry with 10+ years experience. Throughout my career I have had the opportunity to lead social for leading brands in the category such as C4 Energy, Cellucor, XTEND, Legion Athletics, the National Strength & Conditioning Association, and more. Currently I’m the Director of Social & Brand at Cadence, a rapid growing sports hydration brand.

Stronger Social is something I am very passionate about. I wanted to create more than just newsletter. I wanted to create a playbook for developing high-performing social strategies, a library of highly applicable social media lessons & insights, and a social media career coach. In addition…I just really enjoy yapping about social.

Throughout this newsletter, you’ll quickly pick up on my passions: social media, sports, and fitness.

I hope you enjoy Stronger Social.

—Sam Wells