What’s up everyone! Welcome back to Stronger Social - the cheat code for social media professionals. This has been a very, very busy week for me. I’ve been leading social & brand over at Cadence for a few months now, and we just launched in Walmart. LFG!
If you want to go check out our launch creative (zero pressure of course) - go check it out here. And more importantly…if you’re interested in a better for you sports hydration drink, go stock up on Cadence at Walmart. Shameless plug. Sorry, I had to do it.
However, i’m pretty excited for today’s issue.
In this issue, we will go over the following:
How to build the foundation to a winning social media strategy
Social Pro Spotlight: London Lazerson speaks to his #1 social strategy
6 hot social job opportunities that you should check out
Let’s get to it.
-Sam
I have worked in social media for 10+ years and have had the privilege of working with some of the coolest brands in the health & fitness industry.
And there’s a lot I love about working in social media.
I love building real relationships with consumers by interacting them through the dm’s. I love copywriting. I especially love slinging some memes.
But my favorite? Developing social media strategies for brands.
I love crafting a brands social DNA, brand personality and tone of voice, channel strategies, content engines, and community strategies - that all come together to create a full and complete social media strategy that drives business growth, brand growth, and community growth.
However, far too many times in my career I have been asked to create a social media strategy out of thin air. With no brand strategy in place. And with no content strategy in place.
That’s a problem.
Because the reality is that social is brand. brand is social. And brand content is social content.
Brand, content, and social all work together.
They shouldn’t be isolated strategies. They should all work in tandem. They should all cross reference each other. If not, like I said - there’s a big problem.
Here’s a visual that should help explain how brand, content, and social work together 👇
So when you begin working on your social media strategy, you should have a deep understanding of your content strategy and your brand strategy. Because your social media strategy is simply an extension of both.
If there’s no brand strategy. Then there’s no content strategy. If there’s no content strategy, there’s no social media strategy.
And a good social media strategy can save a bad content and brand strategy…
But it shouldn’t have to.
So now what? Here' are some key takeaways.
The Takeaways 👇
When you are tasked with crafting social media strategy for a brand, ask for the brand strategy. Review it. Understand it. Get ready to bring it to life.
When you are crafting your social media strategy, ensure that it directly lines up with and cross references the content and brand strategy.
Some brands and marketing leadership team members use “content strategy” and “social media strategy” interchangeably. I have seen this happen a handful of times. When this happens just make sure to over communicate and get a clear understanding on because content can (obviously) extend beyond just organic social.
If your team is planning on revisiting content strategy, force yourself in the room. Social professionals should be involved in every step of the process for social content and strategy development. Social will most likely be the most crucial platform for the content strategy - so you need a seat at the table.
Social Pro Shoutout
Being “consistent” is one of the most unsexy truths about social media and building a winning social media strategy. Do the simple things well, and let your efforts compound over time. Keep shooting your shot and keep showing up. This was such a great post by London. Make sure to go give London a follow on LinkedIn!
Social Opps
If you’re on the job hunt and exploring new Social Media Opportunities, here are some roles to check out.
✌️ KBYG (Know Before You Go)
Before you go…here are a few quick hitters for you! We’ve got a new Instagram update and a few reminders.
⛽️ Follow Cadence I lead social & brand over at Cadence, a fast-growing sports hydration brand. Be sure to give us a follow here and follow along.
📱 Interested in learning more about creating shareable content? Check out last weeks issue to catch up here.
‼️ Forward to a friend! If you do find Stronger Social helpful, be sure to forward to a friend.
🤔 Got a topic that you want to see addressed in a future issue?If so, respond to this email and let me know!
Sam Wells
Thanks for reading and hope you have a great week!
Follow me on LinkedIn here
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