What’s up everyone! I know. It’s been a minute...I apologize 😅. Life and work has been busy to say the least. Countless home projects right now. Countless campaigns I’m working on. And so much more. And it all just…ads up.

Speaking of campaigns, we just launched our all-new Fuel Mix at Cadence. If you’re an athlete who is looking for a new carbohydrate fueling product, you have to check this out.

Today’s issue is going to be a good one. If you’re interested in becoming a better copywriter and you want to improve your engagement (because who doesn’t want to?) then this is for you.

In this issue, we will go over the following:

Let’s get to it.

-Sam

Copywriting was one of my biggest weaknesses as a social media professional…

Like, I wasn’t good.

And I always struggled when it would come to writing copy for social posts.

So, I took matters into my own hands and one day picked up the book “everybody writes” by Ann Handley. I sat down on my couch. Flipped it open that day. And then one of the first sentences in the book was this:

“Writing is a habit, not an art”

And I was shook.

And everyday since, I have intentionally practiced writing for 10 minutes every single day. I wrote more and more. I built my writing muscle. And look at me today. I have a whole newsletter? Crazy.

As social media professionals, we need to have strong writing muscles. Muscles that flex day in and day out throughout our social posts. Because the reality is that the cheapest (and simplest) way to create more engaging social content is to just…become a better copywriter.

So how do you become a better social copywriter? Well, here are a few tips and philosophies that I stand by when it comes to writing better social copy. I have used this in my current role at Cadence, at C4 Energy, Cellucor, XTEND, and in all my previous roles.

🚨Get my attention - Creative can stop the scroll, but your post copy should also stop the scroll. The first 5 words in your social caption should make me want to click “see more” on Instagram and encourage me to read your caption or watch/view your social post. Treat those first 5 words as a hook, your headline. And watch your engagement rise.

🗣️Let your Tone of Voice shine - Social is brand. Brand is social. Therefore, your brand tone of voice and personality needs to shine on social media. It’s how consumers remember you. Understand your brand tone, the language you use, and bring it to life on social media. It’s one your biggest differentiators.

✍️ Make it Skimmable - Let’s be honest. When was the last time that you read a long social media caption? It’s been a minute, right? Consumers have shorter attention spans on social. As we are conditioned to view a post, understand it, and continue scrolling.

Make it skimmable.

Make it easy to digest.

Make it easy to consume.

Add line breaks.

Boom.

See what I did there?

🎙️Say as much as you can, with as little words as possible - To piggyback off of my last point, we’re all conditioned to view posts quickly and continue scrolling. So, we need to condense our copy to make it more consumable. There’s a good chance you have fluff in your social copy. Words, sentences, and maybe emojis that are just…extra. Do a rough draft., Then trim it down. Eliminate what is not necessarily needed to convey your main message in your post copy. Make it snappy. Make it consumable.

💬 Speak with your audience, not to them - The brands that shine in social media and that write engaging, exceptional, and captivating social copy are the ones that are relatable. You feel like you’re speaking with a human.

As brands, we need to understand that we are not writing press releases and we’re not presenting to a crowd. Your social copy needs to be a conversation starter. Speak with them. Speak like you’re in a group text with them. Not like you’re on a podium.

💬 Be more human - Write less like a corporate brand. Write more like a human. Have a personality, showcase it. Consumers can tell and they gravitate towards brands that speak and act like a human.

We talked a lot about what you should do to create more engagement. But here’s what it looks like. Here are some brands that I believe have very good social copy and that you should study.

Before you go…here are a few quick hitters for you! We’ve got a new Instagram update and a few reminders.

⛽️ Follow Cadence I lead social & brand over at Cadence, a fast-growing sports hydration brand. Be sure to give us a follow here and follow along.

📱 New Instagram update dropped! You can now post multiple captions in one carousel! You can truly customize your captions and have one caption per slide on a single carousel. Be sure to jump on this and leverage.

‼ Forward to a friend! If you do find Stronger Social helpful, be sure to forward to a friend.

🤔 Got a topic that you want to see addressed in a future issue?If so, respond to this email and let me know!

Thanks for reading and hope you have a great week!

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